Monday, July 13, 2015

Design Leadership

After the economic meltdown and a challenging five years, creativity has taken command and it’s on steroids.  Designers in every industry understood – “evolve or die”.  To capture opportunities has required a vigorous approach.   As designers we have a plethora of new tools and materials to choose from.   They’re often economical and vibrant, with less impact on the environment.   

“creativity has taken command and it’s on steroids” 

Evidence is abundant.  World-wide, construction is booming.  In Los Angeles, the Wilshire Grand Center; transformation of the L.A. River; big plans for the Los Angeles County Art Museum; a boom in multifamily housing; the emerging tech center in Culver City; and an ever-expanding transit system.    

Clients want an architect on crazy jobs.  We’re leading a design team replacing HVAC units in aging schools and another team installing a VoIP system in the headquarters of a major utility.  And we’re helping a local city develop and integrate their infrastructure and facility data into an easily accessible form.  Why don’t they just hire engineers?  Clients recognize an architect’s leadership skills and ability to synthesize complex problems.    

New Materials and Robotics – Have you seen this months’ Metropolis (April 2014)?  Consider this quote from page 16:  “Though few of us attempt to dive into the cultural tsunami we’re riding, we feel this massive wave raging and roiling around us.  It’s sweeping through every aspect of our lives….”  You can expect a real shake up in new materials and fabrication techniques in the near future.  You know about 3D printing, and you realize we won’t be printing whole buildings.  Andreas Froech, designer-technologist, has linked robotic fabrication and architecture.  Working with architects, they are designing amazing new forms (see “Blobwall” by L.A. architect Greg Lynn and architect Clive Wilkinson’s “Superdesk”, a 1,100 foot long working surface).  At Harvard’s School of Engineering and Applied Sciences, experts are exploring nanotech materials that could self-assemble.   

World-wide Challenges – Here comes the “downer”.  Did you hear that Habitat for Humanity is in bankruptcy?  That will be fixed, but globally we face seemingly insurmountable problems.  A raging religious war in the Middle East.  The widening gap between rich and poor and the shrinking middle class.  Extreme poverty.  Global warming.  Rising oceans and water shortages in the west.  Yesterday I heard that one-third of the fresh water globally is consumed by the dairy and beef industries.  Yikes! 

Ethics, Architects, and Our Future – At last, our profession is talking about ethics.  See Architect, February 2015. The Harvard Graduate School of Design is requiring an ethics class for architecture students.  Architects share obligations with other professionals:  “Do no harm, pursue fairness in every engagement, behave appropriately” (page 41).  But beyond that, don’t designers face a dilemma each day as our clients tell us what they want?  Their wishes may not be right socially, environmentally, etc.   We are given a choice – do we take the job and take the money?   

So What? – Good news.  There’s a huge need for designer–architects. A couple of suggestions:  1) in your incredibly busy life, take time to ponder and think big;  2) consider what you can do to begin to solve our global problems by starting locally.  Do you know about Public Architecture’s 1% Program?  It’s pro bono service, giving back to those in need for 1% of your annual work hours.  That’s just 20 hours a year.  Embrace this program and you may discover how great the rewards are by helping others.   
 
 
LANCE BIRD, FAIA